Page 6 - The Bell Tower - Winter/Spring 2014

A GREAT DEAL FOR
MAINE
Last fall, the University began running a new radio and television branding campaign, begin- ning with a commercial featuring United States Senator, Angus King. The thirty-second commercial extols the virtues of the campus: its quality education; affordability; biomass and alternative energy projects; early college high school programs; as well as its location. The tagline for the spot is “The University of Maine at Fort Kent: A Great Deal for Maine.”
The campaign continued around the holidays with a new commercial featuring M. Michelle Hood, President and CEO at Eastern Maine Healthcare Systems, speaking about UMFK’s signature academic program: nurs-
ing. The spot highlights the nursing program’s quality, affordability, faculty clinical expertise, student success rates, and flexible pathways for first-time and returning students. Again, “The University of Maine at Fort Kent: A Great Deal for Maine” was the take-away message.
The spot featuring Senator King ran through- out Aroostook County on radio and both com- mercial and cable television for much of the fall. The spot featuring Ms. Hood aired in northern Maine in mid-December.
Following the start of the New Year, both spots ran, in alternating rotation, in cable tele- vision markets throughout Maine, and were familiar mainstays of the University’s radio sponsorship of the state high school basketball and hockey tournaments.
Scan the below QR codes with your Smartphone to view the ads.
4| The Bell Tower
NOUVEAUX PANNEAUX (NEW SIGNS)
In honor of the St. John Valley’s Franco-American culture, and in recognition of this year’s Congrès mondial acadien (World Acadian Congress), the campus unveiled new signs for University buildings fronting on Pleasant Street. The buildings displaying new signs are: Maison de Madawaska (Madawaska House); Maison de l’Acadie (Acadia House); Centre Honneur Haenssler (Haenssler Honors Center); Maison Saint-David (St. David House); and, Ancienne École Normale (Old Model School). The signs were built and painted by St. John Valley sign maker, Richard Smith (’55), from St. Agatha. In this photo, Melvin Belanger, a carpenter with the University’s Facilities Management Department, installs a new sign in front of the Madawaska House.
RINGING IN A NEW SCHOLARSHIP
Last year, the University’s Board of Visitors endowed a new scholarship as part of the UMFK Foundation’s La Cloche de Fer campaign to increase funding for need and merit- based scholarships. Shown here, ringing in the establishment of the scholarship on the actual Cloche de Fer are (L to R) Brad Hansen, Board of Visitors member, and Dana A Saucier, Board of Visitors president. UMFK President Wilson G. Hess offers his encour- agement at right.